Search Engine Positioning

Connie (continued from page one):

"...I was redesigning my sister's Bed & Breakfast site that had been marketed
very little, and been initially submitted to search engines at least 3 years ago. Needless to say, rankings in important areas were dismal and we had nowhere to go but up. Very early in the class exercises to determine our best keyword phrasings, a potential opportunity arose via a new domain choice that had not been taken (unbelievably). It happened to be the same as the primary keyword phrasing that I targeted for this project, so I got it.

A whole new site was designed on this new domain, and carefully 'shaped' to maximize as many tools as needed to achieve our goal of 1st page ranking in google. With changing economies, and crisises in the world, the tourism industry has taken a toll, so good rankings become increasingly vital for any accommodation. Larger accommodations portals have dominated the selected primary keyword phrasing, along with a handful of paid placements.

The newly finished site was completed and submissions done. It became a waiting game. Too anxious to wait, I checked in 2 weeks to see if we were getting indexed yet, anywhere. WOW! We had a first page ranking (#8) in google, our primary goal! I was breathless. Now it becomes urgent to get all the other marketing of this new site into place. . . The stats are showing that referrals are coming in from other search engines, and we have 3rd page ranking on AOL as well, so the site is getting indexed elsewhere, and customers are responding. Achieving such spectacular results is no accident; Al's up-to-date knowledge, attention to detail, and experience taught us how to get results, and inspire us to do more.

LVS Online has consistently offered high quality courses, and exceptional instructors who are successful practitioners of what they teach. Thank you Al, for a great experience."

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